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Latent needs are overplayed as an innovation dynamic
Reading this thought piece from the Silicon Valley Product Group, The End of Requirements, I saw this point about latent needs: Unrealized needs (also called “latent needs”) are those solutions where...
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Uncover latent needs with a simple question
After publishing Latent needs are overplayed as an innovation dynamic, I got a lot of feedback. Plenty of agreement, but also some good counterpoints. And in reading through some of them, I realized...
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